Our story began the way many do in Manchester, three young lads looking for more than what was laid out in front of us. Jobs were scarce, opportunities felt limited, and the grind of day-to-day life was heavy. But in those gaps, in that struggle, came the urge to build something of our own. A brand that wasn’t about following the crowd, but about setting our own path.

Turning challenge into creativity.

With little more than ideas, determination, and a screen-printing setup, we started small. We taught ourselves, we experimented, and we leaned on the energy of the city to fuel our work. Every mistake became a lesson, every late night a step forward. What we lacked in resources, we made up for in belief that quality and originality would always stand out.

Independent by necessity, driven by ambition.

In a climate where it’s easy to feel stuck, this brand became our way to better ourselves and prove that three lads from Manchester could create something lasting. It’s more than clothes, it’s our expression, our future, and our message that even in tough times, opportunity is there if you make it.