From the estates of Greater Manchester came more than just grit, it gave vision. Inspiration wasn’t found in polished shop fronts, but in the everyday resilience of working-class streets. That raw creativity, that drive to build something from nothing, it’s the foundation of this brand. Every piece is a nod to where we’ve been, and a push toward where we’re going.

From run-down streets to independent ambition.

We’re three mates from Greater Manchester — riding our bikes on local parks with little else to do. We figured out early on that style wasn’t about money or labels, it was about confidence, identity, and making it your own. That idea is at the core of what we do: clothes that mean something, built on realness, not passing trends.

Manchester made us, and now we’re making Manchester proud.

Though many parts of the city are overlooked or written off, we see them as a source of strength. Our designs pay tribute to the independence, toughness, and individuality that Manchester instills in those who grow up here. We’re a small team, but what we build carries the voice of a place that refuses to be ignored, a city that raised us and a culture we’re proud to represent.